PEOPLE & CULTURE ADVISER | SENIOR CONSULTANT
ART 4 PEOPLE, Bucharest (Romania)
Art 4 People in a strategic HR consulting company, helping organisations implement best practices and customised solutions and approaching challenges in People & Culture as a freelancer and collaborating with consulting companies.
September 2023- present
I’ve shaped organisational culture, identified and developed talent, and ensured teams thrive with a unified mindset and collaborative spirit. Creativity, agility, and a passion for innovation have fueled my approach, driving transformative change across every project I take on.
Strategic HR Consulting: I have partnered with diverse organizations to craft and implement HR strategies that align with business goals. I’ve redefined recruitment, selection, and talent development processes, ensuring they reflect both the global vision and local needs of the company.
Team Development and Performance Optimization: I’ve built and executed talent management strategies that elevate team performance, resulting in higher productivity and a consistent reduction in turnover rates. My approach ensures teams are engaged and aligned with organizational goals.
HR Process Innovation: By introducing cutting-edge HR technology, I’ve redefined workflows, slashing document processing times and elevating operational standards. These changes have not only increased efficiency but also brought organizations in line with industry-leading practices.
Organizational Transformation: I’ve led organizations through cultural shifts and change management processes, making sure that every step of transformation aligns with the company’s core values while improving team cohesion and overall performance.
Senior Consultant in HR Process Optimization: I’ve guided the implementation of tailored software solutions, optimizing HR processes such as recruitment, selection, and performance management. Through this, I’ve streamlined internal workflows, driving greater efficiency and enhancing employee experiences.
Facilitation and Implementation of Assessment Centers: I’ve facilitated high-impact assessment centers to evaluate and develop talent. These processes have ensured that organizations can identify top performers and build high-functioning teams that drive long-term success.
CHIEF PEOPLE & CULTURE OFFICER
SEZAMO, Bucharest (Romania)
Sezamo.ro is an e-grocery company - an online supermarket part of the Rohlik Group, one of the leading companies in Europe's e-grocery sector
December 2021- September 2023
I have nurtured culture, identified talent, and ensured our team thrives with a shared mindset and organizational culture. Creativity, energy, and a hunger to redefine norms have driven positive change at an intense pace in my approach.
Strategic Hiring: Successfully assembled 85% of the launch team within three months through a rigorous selection process, exceeding cultural and professional fit standards.
Operational Excellence in HR: Revolutionized HR workflows by implementing a next-gen HR platform across the organization, slashing document processing times by 50%, and establishing new operational standards
People Strategy Innovator: Masterminded the alignment of the corporate people strategy with local business objectives, introducing a paradigm shift in performance management, talent review, and learning management. This strategic reorientation led to a more applied and practical approach.
Optimization of Talent Management: Developed and implemented groundbreaking methodologies to optimize workforce performance, achieving a 20-day average hiring time and maintaining a turnover rate under 5%, evidencing exceptional talent retention.
Employee Experience Champion: Led the People & Culture team in designing an engaging, inclusive employee experience that fostered a cohesive culture, achieving the highest employee satisfaction (eNPS) and over 90% retention rate group-wide.
VIVRE, Bucharest (Romania)
Vivre.eu is the leading online retailer for Home and Deco in Central and Eastern Europe
September 2018- November 2021
I led a transformative initiative focused on scaling our workforce and empowering key individuals to catalyze meaningful organizational change.
Training & Development Innovator: Elevated employee development by increasing training hours by 20% annually, significantly enhancing team skill levels and performance.
Strategic Talent Alignment: Led talent acquisition strategies for 20 critical roles, aligning personnel capabilities with business priorities, crucially contributing to sustainable organizational growth.
Accountability Framework Architect: Designed and implemented an accountability framework for over 45 roles, boosting employee retention by 25% and solidifying workforce cohesion.
Objective & Key Results (OKR) Pioneer: Launched a groundbreaking Pilot Project on OKRs, transforming goal-setting practices and promoting strategic alignment and performance excellence across the organization.
Digital Transformation Leader in HR: Spearheaded the digital overhaul of HR processes with advanced platform integration, streamlining operations and markedly improving the employee experience.
TOTAL WASTE MANAGEMENT, Bucharest (Romania)
TWM is an integrated waste management services provider with a national presence, part of Green Group, the largest investor in the green industry in Romania, and the owner of an integrated recycling park in Europe.
November 2017- August 2018
I orchestrated the design, implementation, and ongoing refinement of internal processes within the Human Resources department to ensure operational excellence and alignment with organizational objectives.
HR Systems Analyst: Conducted a comprehensive review of HR procedures and best practices, significantly improving efficiency and organization-wide compliance.
Pioneered a Groundbreaking Reporting System: Engineered an advanced personnel cost reporting system utilizing Excel, which stands as a testament to innovation in simplicity. This system facilitated the accurate and prompt reporting of total labor costs, segmented by hour and job category, eliminating the need for costly integrated systems. This initiative optimized financial planning and enhanced operational efficiency, setting a new standard for cost management within the organization.
Strategic KPI System Architect: Spearheaded the development and successful launch of a Pilot Project centered around a novel Key Performance Indicators (KPIs) system, fundamentally transforming the organization's approach to performance measurement. This system was pivotal in refining strategic decision-making processes, ensuring a direct correlation between individual and team performance and overarching organizational objectives. My leadership in this project resulted in heightened performance accountability and a more strategic focus on organizational growth efforts.
HR Planning Strategist: Directed the meticulous development of a comprehensive planning process alongside creating annual plans specifically for the Human Resources domain. This initiative guaranteed that HR strategies were well-formulated and perfectly aligned with the broader goals and ambitions of the organization for the forthcoming year. My guidance ensured organization-wide coherence in strategic direction, significantly contributing to achieving long-term organizational objectives through effective talent management and resource allocation.
OTZ GROUP, Bucharest (Romania)
OTZ is a Romanian entrepreneurial company, an essential player in the supply chain industry(3PL) in Romania, with services specially designed to optimize the national and international flow of goods.
November 2008 – November 2017
I comprehensively overhauled our performance management system, meticulously developing competencies and behaviors that reflect our company ethos. In collaboration with senior management, I enhanced HR strategies and services to skillfully navigate through turbulent market conditions, ensuring our workforce's continued support and success.
HR Procedures and Compliance Strategist: Authored a comprehensive Human Resources guide outlining critical procedures and best practices, significantly enhancing organizational efficiency and ensuring compliance across all operations. This initiative set a new standard for HR excellence within the organization, facilitating smoother processes and adherence to regulatory guidelines.
Performance Management System Architect: Designed and executed a cutting-edge performance management system centered on measurable metrics that drive accountability and team productivity. By focusing on operational outcomes, this system has fostered a culture of accountability, leading to marked improvements in team productivity and operational excellence.
Performance Program Innovator: Within an ambitious three-month timeline and under tight budget constraints, developed and rolled out a new Performance Management Program for a diverse workforce of 450 employees. This program streamlined the performance evaluation process, enhancing fairness and objectivity in appraisals and significantly boosting employee satisfaction and performance.
Organizational Health Leader: Spearheaded an organizational health identification program, leveraging the Hogan assessment platform and eNPS methodology to map out behavioral norms and perceptions of the workplace climate. This initiative offered unprecedented insights into organizational health, informing strategies to improve work climate and employee engagement.
Job Description Revitalization Expert: Revitalized job descriptions company-wide through comprehensive interviews, clarifying roles and skill requirements for every position. This meticulous approach to role delineation optimized workforce alignment, ensuring that employees' skills and duties matched perfectly, thus driving enhanced performance and satisfaction.
OTZ GROUP, Bucharest (Romania)
OTZ is a Romanian entrepreneurial company, an essential player in the supply chain industry(3PL) in Romania, with services specially designed to optimize the national and international flow of goods.
March 2008 – November 2008
I developed and managed HR plans and procedures, implemented compensation programs, revised job descriptions, and ensured compliance with policies and regulations. Additionally, I maintained records, managed health and safety programs, and oversaw HR department activities.
Innovative Timekeeping Transition Leader: Spearheaded the transition of timekeeping practices from manual to advanced electronic systems, significantly enhancing accuracy and operational efficiency. This pivotal change streamlined payroll processes and reduced time-reporting errors organization-wide, fostering a more productive and error-free work environment.
Disciplinary Process Reformer: Led the design and implementation of uniform disciplinary procedures and a tracking system, greatly minimizing legal liabilities and promoting fairness and consistency in disciplinary actions. This initiative ensured company-wide adherence to equitable discipline practices, enhancing organizational integrity and employee trust.
Multi-Site Rollout Strategist: Orchestrated the rapid and efficient rollout of three national sites within a tight two-week timeline, successfully integrating nearly 65 new employees into the organization. Managed all logistical, HR, and operational aspects to achieve full operational readiness from day one, demonstrating exceptional project management and coordination skills.
Training and Development Advocate: Developed and facilitated a wide range of training programs for employees and managers to bolster continuous skill development and enhance organizational capabilities. These programs were instrumental in advancing competencies across the board, leading to improved performance, productivity, and employee engagement.
JOB AVANTAJ, Bucharest (Romania)
Job Avantaj.ro is a Romanian entrepreneurial company in HR Services, including consultancy, recruitment platform, and executive search.
July 2006 – March 2008
I prospected and managed national accounts, focusing on securing permanent recruitment contracts. Additionally, I executed executive search projects for middle management positions and maintained close client relationships to provide tailored recruitment solutions. I utilized efficient methods to identify potential employees to effectively meet recruitment needs.
Successfully Assisted Clients Across Multiple Industries: Drove talent acquisition success for clients recruiting top-tier candidates through streamlined processes that decreased time-to-hire by 25% and exceeded talent acquisition targets
Generated Repeat Business Through Exemplary Account Management: Through stellar account management, marked by personalized service strategies that consistently surpassed client expectations, we cemented client loyalty and achieved a 40% rate of repeat business.
Crafted and Executed Bespoke Solutions: Engineered and deployed customized recruitment solutions tailored to unique industry needs, optimizing talent acquisition strategies and enhancing operational efficiency by 30%, demonstrating a keen ability to adapt and innovate under diverse demands.