Business perspective.
Human connection.
Clarity in people decisions.
Structure that supports the business.
Hands-on fractional HR leadership.
I’m Petronela. I start by understanding the need behind the request: what the business is trying to achieve, where work gets stuck and what people need to move forward. I connect these perspectives, agree priorities with the leadership team and stay involved as we put them into practice.
Founders and leadership teams who need senior HR experience to support growth, bring structure to the organisation or work through change. We may start with a specific need — a role to clarify, a system to implement or an HR function to lead — and agree the scope around it.
Selected contributions from my HR leadership roles. Explore the business context, my responsibilities and what we put in place.
I work with founders and leadership teams to turn people priorities into practical decisions, clear responsibilities and ways of working the team can use.
Bring structure to your people priorities and build practical processes that support your team’s everyday work.
Build the practices that help you find the right people, develop managers and bring clarity to performance.
Understand how your organisation works today and translate your values into the way people lead and collaborate.
You may need a clearer starting point, stronger foundations or someone experienced to help you move a people priority forward.
Roles have become less clear, hiring is reactive or too many people decisions still sit with the founder. I help clarify priorities, responsibilities and the practices the next stage needs.
Processes, documentation and people data have developed separately. I help connect them into a practical way of working that supports employees, managers and business decisions.
A new way of managing performance, a change in structure or an HR system needs more than a plan. I help align the people involved and stay close to implementation and adoption.
Fractional HR gives your business ongoing access to an experienced HR leader, with an agreed part-time commitment. We define the priorities, scope and working rhythm together, then work alongside your leadership team to turn decisions into action.
I work online, at your premises or in a hybrid format, depending on what your business and team need.
Understand HR fractional & how we work togetherI start with the real need behind the request. We agree what needs to change, what I take responsibility for and a working rhythm that fits the business.
We talk about the business, its people and the decisions that are difficult today. I look at the practices, roles and information already in place.
We identify what needs attention first and agree a practical plan, responsibilities, working rhythm and signs of progress.
I work alongside your team on the agreed priorities, support implementation and review what is working as the business moves forward.
I have spent more than 15 years working closely with business founders, building teams and helping organisations develop the processes and culture they need to succeed.
My experience spans entrepreneurial businesses in B2B and B2C services. I bring curiosity, creativity and a practical understanding of how businesses work.
Interviews & perspectivesExcerpts from professional recommendations. Roles shown are those held when the recommendations were written. English excerpts are translations of the Romanian originals.
Petronela was the architect of this process: she designed the implementation structure, guided the team through analysis, testing, configuration and training, and maintained constructive collaboration with the technology provider throughout all stages.
She is a professional who understands both the strategic level and the operational details, with particular attention to the organisation’s pace and the real value of each step in the process.
She demonstrated excellent multi-platform integration skills, strategic vision and rigour in execution — all within the constantly changing environment of a business launch.
Tell me what your business needs right now.
In our first conversation, we explore the context, the need behind your request and what would make a useful difference. If we decide to work together, I propose a scope, responsibilities and a working rhythm — through fractional leadership, an interim role or a defined project.